Digital Detect:
Identify and stop malicious ad fraud

Digital ad fraud is a growing cybersecurity issue. Fraudulent ad traffic drives up cost, drives down viewability, and increases your brand’s overall risk. At IronNet, we’ve developed a revolutionary product that brings the power of network detection and response to ad fraud detection. Digital Detect enables you to protect your brand while maximizing your digital marketing effectiveness with advanced ad fraud detection. See more threats, stop more threats with Digital Detect.

Ad fraud puts your brand at risk

Digital marketing is more important than ever. But the scale and complex deployment makes it a prime target for malicious activity. Invalid traffic (IVT) driven via bots and other threats create real challenges for your organization's strategy. This affects your bottom line and opens your brand up to risk. Today, you can’t discuss your digital efforts without discussing cybersecurity. The problem isn’t going away, it’s only getting worse. 

Traditional fraud detection tools only claim to verify the legitimacy of site traffic from digital media. Unfortunately, these tools overlook some of the more nefarious and sophisticated forms of ad fraud, compromising your reputation and overall campaign ROI. Organizations need a smarter way to identify and stop malicious ad activity. Digital Detect is the only data-driven solution proven to stop ad fraud to help teams maximize budgets, increase qualified leads, and build awareness. 

During a fraud and traffic analysis engagement with a top consumer brand, Digital Detect diagnosed nearly 13% of ad traffic as fraudulent
IronNet-CIVT

Cyber Invalid Traffic (CIVT) is a new form of IVT
that indicates ad fraud committed by sophisticated adversaries.

Protect your reputation, defend your bottom line

Digital Detect goes beyond traditional invalid traffic detection. Our advanced behavioral analytics capabilities correlate ad traffic with malicious network activity to give you a more comprehensive picture of invalid impressions and traffic, as well as other fraudulent activities such as malware-infected corporate networks and targeted botnets. You've known there's fraudulent activity going undetected, now you'll be able to quickly spot and defend your brand against it. 

IronNet-Digital Detect-Improved Return@2x

Improved return on ad spend

  • More accurate data to inform advertising strategy development
  • Thorough reporting on ad platform effectiveness
  • Pre-buy evaluation of ad placement for higher confidence
IronNet-Digital Detect-More effective campaigns@2x

More effective campaigns

  • Real-time impression results to keep campaigns on target
  • Expertise in detection of novel patterns for IVT
  • Intuitive UI with live filtering enables focus on performance ratios
IronNet-Digital Detect-Reduced Brand Risk@2x

Reduced brand risk

  • Better brand protection through unsurpassed ad and network traffic analytics
  • Proprietary threat intel places your brand on legitimate, safe sites only
  • Unmatched accuracy provides proven results, and more customer reach

How it works

IronNet-Digital Detect-How It Works Infographic
Case Studies
IronNet-Digital Detect-Fortune 1000@2x

Fortune 1000 digital marketing company

Objective:

Compare Customer’s current IVT solution to Digital Detect’s capabilities to demonstrate the value of scanning for IVT behaviors beyond the primary metrics of the incumbent solution. 

The Solution:

IronNet’s advanced fraud detection technology was deployed and monitored, comparing customer’s paid search activity to their incumbent solution.

The Outcome: 

– IronNet Digital Detect was able to identify that Customer’s primary marketing solution for Search Engine Marketing (SEM) was yielding 15.65% invalid traffic

– 78% of IVT was driven by Bing/Yahoo, 28% by Google

– Of their $140M annual search spend, ~$22M in savings could be yielded

IronNet-Digital Detect-Global Consumer Brand@2x

Global consumer brand

Objective:

Identify traditional IVT compared to that of the incumbent fraud detection tool and detect, analyze and report previously undetected malicious or fraudulent activity that could impact the customer’s brand safety and consumer reach.

The Solution:

Apply Digital Detect to customer ad creatives inside of a major DSP before execution and identify standard IVT as well as a newly defined category CyberIVT.

The Outcome:

– 2%+ of impressions identified as standard IVT

– 13% incremental of impressions identified as CyberIVT

– Assessment shows that certain traffic during this campaign was being routed to either a sophisticated criminal or nation-state actor

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Request a demo
of Digital Detect

Digital Detect protects your brand by analyzing traffic to digital ads and websites and identifying the fraudulent activities that affect overall campaign effectiveness. Schedule a product demo to see how we can help you enhance your digital efforts starting today.