Digital Ad Fraud: A Cybersecurity Issue


Find more fraud with IronNet’s Digital Detect

Invalid traffic (IVT) driven via bots and unscrupulous publishers is a growing challenge that poses a serious threat to digital marketing budgets and brand reputation. Typical ad fraud detection tools are modeled on data and experience with suspicious ad traffic. It’s a good start, but in reality, this means they overlook some of the most sophisticated and dangerous traffic impacting your digital media campaigns. Just because you don’t see it, doesn’t mean it isn’t there. Organizations need a better way to detect fraud, maximize ROI, and keep their reputation intact.


Digital Detect, the only ad fraud analytics platform that identifies Cyber Invalid Traffic (CIVT.)

CIVT is a whole new category of IVT. These complex patterns of invalid traffic can be found only using advanced behavioral analytics on movement deep in the digital supply chain. IronNet’s Digital Detect is proven to uncover more types of IVT, helping to stop fraud and reduce risks to your brand and customers.
IronNet-Digital Ad Fraud-Digital Detect Platform

What is digital ad fraud?

Digital ad fraud occurs when you don’t get the human audience reach you’re paying for.
Digital ad fraud is a result of three primary factors:
Bots inflating publisher traffic
Ghost publishers
Domain & app misrepresentation

All ad fraud detection tools find general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT), making you feel like you've stopped the fraud and plugged a critical leak.


General Invalid Traffic (GIVT) filtering

Checks standardized parameters and known blocklists to find:
  • Known bots & spiders
  • Known data center traffic
  • Invalid placements (0x0, 1x1)

Sophisticated Invalid Traffic (SIVT) scanning

Uses advanced analytics, multi-point corroboration, and human intervention to look for:
  • Automated browsing
  • Domain & app misrepresentation
  • Manipulated browser activity
  • Hidden/stacked ads

What do these tools see?

Ad fraud detection tools are only useful if they keep up with the fraudsters. If your current platform is reporting the same amount of IVT it found last year, or even your last campaign, your flashlight needs a brighter bulb. Traditional ad fraud detection tools only tell part of the story.

You aren't seeing everything.

Digital ad fraud is a cybersecurity issue

The criminals perpetrating the fraud are using advanced techniques to do more than generate fake ad impressions. Recent digital ad fraud attacks have captured personally identifiable information of customers, costing millions in mitigation and negatively impacting brand reputation. Cybercriminal techniques include:

Advanced phishing

Sophisticated attacks customized to a particular person or business, unlike large scale email campaigns


Command & control

A remote computer controlled by an cybercriminal sending data-stealing commands to compromised machines via malware


Domain generation algorithms

Domains fabricated to be  used as communication nodes with a command and control server, hidden within the digital supply chain


Sites with extreme rate traffic

A seemingly safe domain covertly moving large amounts of data, such as personally identifiable customer information (PII)


Complex & suspicious traffic patterns

Consistent with large, organized and well-funded adversaries, using calculated and prolonged attack techniques


We call this Cyber Invalid Traffic (CIVT), and now there’s a way to spot it, and stop it.

Detect what GIVT and SIVT tools can’t

Only a CIVT detection platform — built by cybersecurity experts — can shine a light on more fraud across the digital ad supply chain.
IronNet’s Digital Detect helps brands maintain a safer digital presence by identifying the fraudulent traffic that puts your ad budgets, brand reputation, and customers at risk.
IronNet-Digital Ad Fraud-GIVT Tools

Digital Detect: the smarter way to stop fraud

CIVT is an entire category of threatening traffic that has flown under the radar, until now. IronNet’s deep expertise in behavioral analytics for cybersecurity has produced an ad fraud solution that can protect your customers and brand, as well as your ad campaign budget. Digital Detect goes beyond traditional ad fraud tools, enabling your team to quickly spot fraudulent activity so that you can take action and defend your bottom line.

Gain deeper insight through CIVT: identify up to 6 times more IVT and protect your brand.

Digital Detect

Find more digital ad fraud.

As the only CIVT detection platform on the market, IronNet’s Digital Detect was built by cybersecurity experts who have spent years studying malicious traffic that targets high risk entities such as political bodies, intellectual property, financial enterprises, and personal information databases. It’s time for better way to protect your customers and maximize your digital efforts, authentically. Find fraud more quickly — and more accurately — to protect your ad spend, campaign impact, and brand reputation.